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Innovative Salvation Army ads target people in need
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Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Home » Giving, Red Kettle

Wanna watch the Cowboys play in Salvation Army Stadium?

Submitted by on February 19, 2009 – One Comment

An editorial in the Dallas Morning News yesterday suggested a novel idea. Since Cowboys owner Jerry Jones is having trouble selling the naming rights to the new Cowboys stadium, he ought to take a page from his own playbook (awesome football metaphor!) and donate it temporarily to The Salvation Army. Then, once a corporation buys the rights, they buy out the Army for $ 1 million.  Everybody wins!

dallascowboysJerry Jones created a great partnership more than 10 years ago with The Salvation Army to celebrate our annual Red Kettle kickoff during halftime at the Thanksgiving Day game.   He’s generously invited us back every year since and we’re extremely grateful.

So, the thinking goes: why couldn’t Jones name the stadium for his favorite charity, just until the economy evens out a little and a corporate buyer comes along?

Jones has been so good to us over the years that I think this idea might appeal to him.  He’s a real, deal charitable superstar. Let’s hope he goes for it.

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