An editorial in the Dallas Morning News yesterday suggested a novel idea. Since Cowboys owner Jerry Jones is having trouble selling the naming rights to the new Cowboys stadium, he ought to take a page from his own playbook (awesome football metaphor!) and donate it temporarily to The Salvation Army. Then, once a corporation buys the rights, they buy out the Army for $ 1 million.Â Everybody wins!
Jerry Jones created a great partnership more than 10 years ago with The Salvation Army to celebrate our annual Red Kettle kickoff during halftime at the Thanksgiving Day game.Â Â He’s generously invited us back every year since and we’re extremely grateful.
So, the thinking goes: why couldn’t Jones name the stadium for his favorite charity, just until the economy evens out a little and a corporate buyer comes along?
Jones has been so good to us over the years that I think this idea might appeal to him.Â He’s a real, deal charitable superstar. Let’s hope he goes for it.