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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Home » Giving, History, Programs, Red Kettle, Volunteers

Sounds kinda “Old Testament”

Submitted by on February 23, 2009 – No Comment

I got a heads up recently on a story happening out of The Salvation Army’s Riverside, California church and community center. The subject line of the email indicated that it was news of a “unique way” to help people in poverty.

orangesUnique for our modern-day culture, sure. But new; not at all. In fact, the famous story of Ruth (the eighth book in the Old Testament) includes details about her being allowed to glean grain from Boaz’ fields to feed her and her mother in law, both widows.

Recently The Salvation Army in Riverside made a deal with local growers to allow volunteers to pick up excess fruit for themselves or to use with the Army’s lunch program. The growers are happy that what they can’t pick and sell will nonetheless to to good use. And we, of course, are happy to provide them the service and get a bounty of healthy citrus fruit.

The wisdom of the Old Testament serves up another great idea!

For more on this story, please click here to see the coverage on CBS2 Los Angeles’ website.

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