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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Meet Paul and hear his story

Submitted by on March 1, 2009 – No Comment

The Salvation Army’s new ad “Amazing Grace” has been on television for more than a month now. The feedback we’ve gotten has been fabulous. People write and call to tell us they get a catch in their throat every time they see the spot on TV.

If you haven’t seen it yet, here’s a link to a previous post.

Let’s hear more about the real-life stories behind it. The men and women you saw in the ad are not actors. They’re former addicts and alcoholics who found wholeness in one of The Salvation Army’s Adult Rehabilitation Centers.

Paul’s is the last face you see in the ad. His story is now on our YouTube Channel. He started using alcohol, then drugs and couldn’t stop until the Army helped him get clean and stay that way.

The other “non-actors” are each featured on The Salvation Army’s YouTube channel. Their stories are an example of what happens inside Salvation Army ministry programs every day.

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