Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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New, digital-only PI features Idaho Kroc Center

Submitted by on March 23, 2009 – No Comment

The Seattle Post Intelligencer (known locally as the “PI”) went digital last week: no more print edition. The PI put out its first paper in 1863, two years before William and Catherine Booth founded The Salvation Army!

As a Public Relations professional, I collect and tell stories. That really is a good description of what I do for a living. The demise of a newspaper – any newspaper – is troubling for us PR folks. It’s the loss of a resource for our stories.

Seattle PI Globe

Seattle PI Globe

The Seattle PI, however, is still putting out a paper online. And, they did a lovely piece yesterday on two beautiful new community centers opening soon in Washington and Western Idaho.

One of those centers is The Salvation Army Ray and Joan Kroc Corps Community Center. Funded in part by the most generous charitable gift in history, the Kroc Center is named for Ray and Joan Kroc, the founder of McDonalds.

Located in Coeur d’Alene, Idaho our newest Kroc Center will house the first public pool in town and so much more! The center will have lots of fitness and recreational facilities, a performing arts theater, church, recording studio, computer lab, Wii consoles, fireplace, art space and even an area that can be reserved for private events.

Joan Kroc’s vision was that The Salvation Army would open world class centers of opportunity in communities across the US. She wanted them to be “miniature peace centers;” places where children can learn about each other.

We’re excited to open another center that will provide opportunity and nurture dreams. And, we thank Joan and Ray Kroc for their trust in The Salvation Army and love their gift represents.

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