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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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How would it feel to be invisible?

Submitted by on September 9, 2009 – No Comment

I first met Mark Horvath on Twitter; his handle is @hardlynormal. He’s committed himself to telling the stories of homeless people in their own voice. No fancy studio production values: just real life.

Not that he doesn’t know his way around a television studio. Mark spent many years as a television executive bringing shows like Jeopardy, Married With Children, Wheel of Fortune and 21 Jump Street to worldwide audiences.

He started out as a drummer and came to Hollywood with dreams of having his own star on the Walk of Fame. Music didn’t take him where he wanted to go, so he got into television. After a long stint in the executive suite, his life-long struggles with drugs and alcohol got the best of him. Instead of getting his own star, he ended up homeless, sleeping on the Hollywood Walk of Fame.

Now Mark is clean and sober and spending his days documenting the stories of homelessness on America’s streets. He tells of a man who was approached in Hollywood by someone handing him a Bible tract. The man was surprised that anyone could see him. He’d spent so many years alone and outcast that he thought he’d become totally invisible. Mark knows the feeling all too well.

Mark feels called by God to tell the stories of “invisible people” everywhere. Click here to be connected to Mark’s video blog called Invisible People.

One of the stories that brought Mark to his knees is about “Angela.” She lives under a bridge in Atlanta on what looks like a dry riverbed covered with rocks. Angela’s story spoke to me too. Her faith in God’s love and provision stunned me. Watch it below.

Angela from InvisiblePeople.tv on Vimeo.

Right now Mark is on a trek across the United States in a car provided by Ford, distributing socks donated by Hanes, using his video camera to tell us about the homeless people he meets. He’s also taking time to meet with local opinion leaders to enhance their awareness about the issue of homelessness. He’ll be in Denver later this month connecting with The Salvation Army.

Please pray for Mark’s success in ministering to the homeless people he meets on his journey and that those in a position to be helpful would join the cause of “invisible people.”

One last thing. I say this for myself more than anyone else; let’s not be so quick to judge. There’s no telling what kind of loss or tragedy has made someone feel that homelessness was their only option. Watch this animated piece at Mark’s blog about “Beth.” It’ll make the point better than I ever could.

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