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Innovative Salvation Army ads target people in need
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Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Home » Giving, Programs

Contestants “Pen” Cows to Raise $$ for The Salvation Army in Idaho Falls!

Submitted by on October 13, 2009 – No Comment

I just HAD to blog a little bit about this story!

In my ten years with The Salvation Army, this is the first time I’ve heard about a fundraiser where folks get together and pay for the opportunity to “pen” cows. Perhaps it’s because I’m a city girl, but I think it’s a creative and exciting way to raise money to fund the work of the Army.

And, I admit, I love seeing our man in Idaho Falls, Major Sam Southard, decked out in full Salvation Army uniform and cowboy hat, complete with a red Salvation Army hat band. That’s just how they do it in Idaho!

Here’s how the fund-raiser worked: 25 contestants paid an entry fee to be on a team of three riders. The object was to “cut” specific numbered cows from a herd of ten, and then lead them into a pen while being timed. The team that “penned” the most in the shortest amount of time won!

Our very own Major Sam Southard participated in the event on his beautiful horse, Prince. The Salvation Army was also on hand to serve concessions outside the Broken Bit Arena from their mobile kitchen.

And, the event raised $1,000 to help provide programs and services for needy people in Idaho.

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