The Via Group is up for a Telly Award for their groundbreaking “This Ad Cost Nothing” campaign for The Salvation Army in New England.Last year, Via created a totally free ad campaign on the condition that the Army would let them experiment with new ideas and approaches. Fifty local companies agreed to â€œadvertiseâ€ for the Army on pizza boxes, coffee cup sleeves, and restroom mirrors, for example. A team of guerrilla marketers even took to the streets drawing on dirty car windows and painting rocks red with the slogan: â€œthe less we spend on advertising, the more people we can reachâ€ and â€œDoing the Most Good With Your Donations.” Click here to read more about the campaign.
This year, the Telly’s have a “people’s choice” category so that folks like you and me can pick our favorites. You can help the folks at Via get the recognition they deserve by following this link to the Telly Awards YouTube page and clicking the “thumbs up” icon beneath the video.
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