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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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More creative ads for The Salvation Army

Submitted by on June 16, 2010 – One Comment

I admit it: I love a great advertising campaign that’s creative, subtle, thought-provoking, fun, dramatic, or a combination of all those qualities and a whole lot more.

Recently, I stumbled on a beautiful campaign that has everything I love all swirled together in one ad! It was designed for The Salvation Army to remind the public that their gently-used clothes can help warm people during the winter.

The talented ad geniuses at McCann Erickson in Sao Paolo, Brazil photographed brightly colored stacks of folded clothing that had been shaped into iconic symbols of warmth: a sun and a fireplace.

And the result is stunning.

Have a look at the fireplace ad:
Salvation Army ad

Here’s the sun ad:
Salvation Army ad

For more on this campaign, click here for a link to MediaBistro’s ‘Ads of the World’ website.

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