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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Food shortage in Riverside nearing crisis point

Submitted by on July 30, 2010 – No Comment

As employment increases and social security benefits decrease, people in the community of Riverside, California – especially senior citizens – are requesting so much food assistance that The Salvation Army can’t keep up!

Last June 893 people were helped with a variety of social services, including 375 food boxes. In June 2010 – a year we all hoped would be better than last – requests for assistance were up to 1,101 with distribution of 445 food boxes.

The Salvation Army and other charities in Riverside can visit the local food bank once a week for supplies. And a recent donation of $1,000 was spent on basic food items at Food for Less. But, that will only last a few days at the rate people are asking the Army for help to feed their families.

During economic hard times, crime statistics have been known to increase too. Major Rick Peacock, who leads The Salvation Army ministry in Riverside said, “We recently helped an elderly woman who was the victim of a horrendous home invasion.” “Not only did the assailants steal her Social Security money and several items from her home, they also brutally beat her to the point that she had to be hospitalized for several weeks.”

If you or someone you know can help The Salvation Army in Riverside get bulk canned and boxed items, please contact Clarissa Glasco for more information.

The local media helped get the word out about the food shortage in Riverside:
Click here to read the story at the Press Enterprise website.
Click here to read The San Bernardino Sun’s coverage of the story.
Click here to see what the CBS affiliate had to say about the story.

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