Fabio (short for Fabulous!) helped The Salvation Army provide toys for hundreds of children in San Francisco last week at a shopping spree sponsored by Dig Deep SF.

Toy donations have been very slow coming in this year so our San Francisco team was concerned about how they’d fill their Toy N Joy Shop which allows parents to pick out toys and gifts for their kids at absolutely no cost.

In fact, more than 1,800 low income families are given an opportunity to “shop” for new toys, gifts and stocking stuffers, as well as a large food box in the Toy N Joy Shop. The “shopping” experience – as much as possible – feels just like retail. Approximately 400 volunteers serve as personal shoppers for the families. They also help stock shelves, sort toys, and prepare food boxes.

Dig Deep SF is a project of Teed Haze, a San Francisco-based real estate firm. It all started in 2002 when Rick Teed read a story in the San Francisco Chronicle about The Salvation Army’s struggle to provide enough toys to meet local need.

In a matter of days Rick had raised $10,000 to spend on toys, bringing Christmas cheer to many Bay Area kids. This year the folks at Dig Deep SF raised more than $44,000 in cash and used that money to help stock the Toy N Joy Shop!

:: Click here to read more about this year’s Dig Deep SF shopping spree with Fabio!

:: Click here for a link to the website for The Salvation Army in San Francisco.

Our thanks to Fabio, the Dig Deep SF team and all the donors who made the event possible! God bless you and Merry Christmas.

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