The advertising blog called Ad Freak recently featured several beautiful outdoor advertisements about the work of The Salvation Army in Canada.
As part of the Canada Territory’s Dignity Project, the ads teach people that helping those in need get access to the essentials of life (nutritious food, warm clothing, safe shelter, etc.) also helps them achieve basic human dignity.
The campaign was created by the firm Grey, Canada. Each dramatic ad features a photo of a person stretching to grab something they need which is just out of reach. Click on the ads below to view a larger version.
:: Click here to see more ads.
:: Click this link to read more about the Dignity Project.