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November 26, 2014 – | No Comment

For 123 years, The Salvation Army Red Kettle has been an important symbol of Christmas giving and a reminder that as long as there are people who lack the necessities of life, our Army will be here to help. Our donors surprise us every year by being even more generous than they were the previous year. Thank you for caring for your neighbors in need!

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Home » Giving, homelessness, Programs

More awesome Salvation Army ads!

Submitted by on December 28, 2010 – 2 Comments

The advertising blog called Ad Freak recently featured several beautiful outdoor advertisements about the work of The Salvation Army in Canada.

As part of the Canada Territory’s Dignity Project, the ads teach people that helping those in need get access to the essentials of life (nutritious food, warm clothing, safe shelter, etc.) also helps them achieve basic human dignity.

The campaign was created by the firm Grey, Canada. Each dramatic ad features a photo of a person stretching to grab something they need which is just out of reach. Click on the ads below to view a larger version.


:: Click here to see more ads.
:: Click this link to read more about the Dignity Project.


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