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Every year the iconic red kettles are filled day after day during the holiday season by people who want to do good. Kettle donors say they want to feed their hungry neighbors, bring someone in from the cold, give a gift to a child whose parents can’t afford Christmas or one of many hundreds of reasons. What’s yours?

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Helping kids be kids

Submitted by on February 1, 2011 – One Comment

Several months back my boss Deborah Knutson asked a couple of us to help her create what she called “accountability sheets.”

The idea for the project was to choose eight ministry categories of The Salvation Army and then develop a page which describes the need and our response to each, as well as give suggestions about how donors could make targeted gifts to meet that need.

Once we got them written, our friends at The Richards Group (The Salvation Army’s world class advertising agency!) zazzled up the copy a bit and added a perfect picture to complete the page. Here’s the first page of eight, entitled “Helping kids be kids:”

Helping Kids be Kids

Each of the eight sheets can be used “as is” on your blog or website, linked to from your Facebook or Twitter feed, or even downloaded via Scribd, printed out and handed to a donor the old school way!

In the next several weeks, I’ll be posting a new accountability sheet to this blog space. Each sheet will also become its own page under the heading “accountability” in the navigation bar above.

If you have any questions, comments or ideas about how to use these sheets, please let me know!

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