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Innovative Salvation Army ads target people in need
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Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Helping kids be kids

Submitted by on February 1, 2011 – One Comment

Several months back my boss Deborah Knutson asked a couple of us to help her create what she called “accountability sheets.”

The idea for the project was to choose eight ministry categories of The Salvation Army and then develop a page which describes the need and our response to each, as well as give suggestions about how donors could make targeted gifts to meet that need.

Once we got them written, our friends at The Richards Group (The Salvation Army’s world class advertising agency!) zazzled up the copy a bit and added a perfect picture to complete the page. Here’s the first page of eight, entitled “Helping kids be kids:”

Helping Kids be Kids

Each of the eight sheets can be used “as is” on your blog or website, linked to from your Facebook or Twitter feed, or even downloaded via Scribd, printed out and handed to a donor the old school way!

In the next several weeks, I’ll be posting a new accountability sheet to this blog space. Each sheet will also become its own page under the heading “accountability” in the navigation bar above.

If you have any questions, comments or ideas about how to use these sheets, please let me know!

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