Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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FedEx and Salvation Army – “Building Back Better”

Submitted by on July 5, 2011 – No Comment

Mobile disaster kitchen, provided by FedEx

Our friends at FedEx recently blogged about a green building initiative we’re working on together called EnviRenew.

Last month, The Salvation Army, the US Green Building Council, the US Chamber Business Civic Leadership Center, Harvard, MIT, the City of San Francisco, one of America’s leading architects and officials at FedEx got together at their world headquarters to talk about how this coalition of partners can join together in the post-disaster, long-term recovery effort.

It all started when Salvation Army Major Ethan Frizzell noticed the prevalence of “three-walled homes” in New Orleans during the recovery phase after Hurricane Katrina: homes hastily built by well-meaning volunteers but left incomplete.

He realized that in the wake of disasters, organizations are often in such a hurry to show up and “put back what was there.”

But Major Frizzell thought: “Why not build back better?”

This thought lead him to create the EnviRenew project with the help of the partners named above. Together, they’re working on plans to change how we approach disaster recovery. They’re focusing their efforts on putting neighborhoods back together in sustainable, effective and efficient ways.

FedEx has long been a major force in disaster relief and a great partner to us. But like a lot of organizations, they want to explore new and better ways of impacting the long-term recovery phase. In other words: “building back better!”

And we’re delighted to have their support and help.

:: Click here to read more about this story on the FedEx blog.

:: Click here for a link to Major Frizzell’s EnviRenew website.

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