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Brand survey in OC ranks Salvation Army #1
August 20, 2014 – | No Comment

Folks like me in The Salvation Army world woke up to a sweet surprise today. The Orange County Register newspaper ran a column about a yearly brand survey that rates local organizations in 10 categories. The 2014 Orange County Most Trustworthy Brands award is a co-production of advertising and communications firm DGWB, Cal State Fullerton and OC Metro magazine.

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Home » Drug and Alcohol Rehabilitation, Headline, Programs, Thrift Stores

The Salvation Army is a bottom-line ministry

Submitted by on January 19, 2012 – No Comment

One look around at this morning’s grand re-opening of the Canoga Park, California Family Store is all anyone needs to see that today’s balance sheet will be very healthy.

Tomorrow’s too, we hope. Every sale at the Canoga Park store will help the Army provide opportunities for residential drug and alcohol rehabilitation at the program center located on the same block.

But a closer look reveals that there’s more going on at this store than just sales. Much more.

“Volunteers” in blue vests helped with crowd control (there were at least 300 shoppers in the first hour!) and answered customer questions. They’re all residents of the Army’s program center next door and are involved in the operations of the store as part of their work therapy.

The Salvation Army’s global bottom line is on display too: a corner of the store now features crosses, statuary and other Christian-themed bric-a-brac with the words to John 3:16 painted above the shelves.

“For God so loved the world that He gave his only begotten son, so that everyone who believes in Him will not perish but have eternal life.”

Watch the slideshow of images below from today’s grand re-opening:
<> Look for a Lisa Guererro Coles, long-time Salvation Army member and sportscaster, who served as special guest. She’s wearing an outfit she purchased for less than $60 at one of our stores!
<> Drool over the vintage Wedgewood stove, lovingly cleaned and polished by Thomas, one of the residents in work therapy.
<> Enjoy the great store signage that tells shoppers more about the Army’s ministry.

The store is located at the corner of Roscoe Boulevard and Canoga Avenue in Canoga Park, California. Click here for a map and click here for more grand re-opening news!


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