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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Filmmaker with Salvation Army heritage gives the salute

Submitted by on February 28, 2012 – No Comment

Luke Rocheleau is a filmmaker and a Salvationist (member of a Salvation Army congregation). Recently, he had the pleasure of working with Sean Astin on a Lifetime Channel film called “Adopting Terror.”

That’s Luke in the photo above with the Salvation Army cap. As much as we’d like to think that the crew is giving The Salvation Army salute with their index fingers pointed heavenward, only Luke is. The rest are marking the first day of production.

If you’d like to see some of Luke’s other work, have a look at the beautiful video he shot for The Salvation Army Ray and Joan Kroc Corps Community Center in San Francisco. Click the white arrow to view it.

Or, click here to watch it on www.krocsf.org, The Salvation Army Kroc Center in San Francisco’s website. While you’re there, be sure to learn about how you can become a member, attend Sunday Services or be a part of the great programs for adults and kids!

On a side note; yes, The Salvation Army does have an official salute! Click here to read more about it at our Salvation Army International Heritage site.


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