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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Home » Giving, Red Kettle

Salvation Army kettles in the Western US sporting new signs and QR codes!

Submitted by on November 16, 2012 – No Comment

Almost every Salvation Army kettle in the Western United States will be sporting a new sign this year!

And, our local staff who supervise kettle activity will also receive peel-and-stick QR Code decals to use on the sign, at their discretion.

QR codes are high-capacity barcodes that can be scanned by a smartphone. Once scanned, the code will connect the user to an interface where they can make a mobile donation (similar to a text donation) to benefit their neighbors in need through The Salvation Army.

Each QR Code is customized so that the donation will automatically be designated to that particular community where the donation was made!

Here are some photos and step-by-step directions for using the QR Codes. Keep in mind, your code reader may function a bit differently.

1 - Download a QR code reader such as Red Laser, QR Droid. Open the reader and set the function to 'scan' and aim it at the QR code.

2 - You should receive a text message screen which reads IGIVE and your city name. Click send.

3 - In a few moments you should receive this return message.

4 - Reply with the word "YES" and you'll receive a confirming text.


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