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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Brittnie Pemberton, a Picture of Hope!

Submitted by on September 18, 2013 – No Comment

BrittniePembertonWhen Brittnie Pemberton was nine, her family life was chaotic.

Her dad struggled with a drinking habit that landed him in jail and the rest of the family in The Salvation Army’s Door of Hope family shelter in San Diego.

Thankfully, her dad got the help he needed in our Adult Rehabilitation Center nearby.

Even with all that uncertainty, Brittnie says it was the best year of her life. There was a “sense of family” at the Door of Hope and she needed that.

During that year, Brittnie was selected to participate in photojournalist Linda Solomon’s Pictures of Hope project. Brittnie and 14 other kids from 12 shelters were asked to make a list of the things they wish for and then given disposable cameras and asked to take photos of their dreams.

She snapped a photo to represent a wish near the top of her list: a scholarship to San Diego State University. When the university’s alumni association heard about it, they awarded her four years at the school so long as she continues to keep her grades up.

A little further down on the list was something else she dreamed of, not just for her but for her whole family.

Have a look at this video from the CBS8.com website to see what it is.

Most of all Brittnie wanted her family back together. By the grace of God and the outstretched arm of The Salvation Army, she got that too.

After stabilizing in our family shelter, her parents Tanya and Timothy got back to work. But now, they’ve decided to open a new chapter for themselves and their family. They’re brand new cadets in The Salvation Army’s College for Officer Training where they’ll spend two years preparing to become full-time Salvation Army officers!

:: Click here to read more about this great story in the San Diego Union Tribune.


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