Google+
Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

Read the full story »
Home » Christmas, Red Kettle, Videos

#GivingTuesday kicks off The Salvation Army’s World Record Bell Ringing Contest! #ringiton

Submitted by on December 3, 2013 – No Comment

Still shot from Major Butch Soriano's kettle training video!

Still shot from Major Butch Soriano’s kettle training video!

In 2011 Major Marcelino Soriano, known as Butch, captured the world record for a Salvation Army officer by ringing the bell at the red kettle for 51 straight hours.*

The yearly contest kicks off today – Giving Tuesday –  in order to highlight the importance of caring for our neighbors by donating to The Salvation Army kettle. Every dollar raised in our red kettles stays in the community where it was given to help those in need.

This year, Major Butch is in the contest again and expecting to beat his own record. He knows the rigors of 24/7 bell ringing so this year he trained and trained hard!

You will find him ringing to victory starting today at the Walmart Supercenter, located at 1120 S Mount Vernon Avenue in Colton, California.

His wife Major Kim Soriano created this adorable video of him prepping for kettle season. Click on the white arrow below to see him in action.

If you’re inspired to help, please visit our Online Red Kettle page at www.OnlineRedKettle.org to create your own virtual Red Kettle!

Or, feel free to cheer on Major Butch by putting a little something in his kettle: click here for a link.

*The world record title is held by a Darrell Tureskis, a volunteer bell ringer!

Comments are closed.