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Innovative Salvation Army ads target people in need
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Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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Rapper E-40 visits hometown for Christmas and gives Salvation Army a generous gift

Submitted by on December 31, 2013 – No Comment

From left, Captain Jonathan Harvey, rapper E-40 and Vallejo Mayor Osby Davis

From left, Captain Jonathan Harvey, rapper E-40 and Vallejo Mayor Osby Davis

Earl Stevens – better known to the fans of his more than 20 albums as E-40 – was in his hometown of Vallejo, California on Christmas Eve.

He visited The Salvation Army to help distribute bikes and make a significant financial gift of $10,000! The Army unit in Vallejo was 30% behind in their Christmas kettle income, so the donation came at just the right time and is a big boost.

As a child, E-40 says his family received Christmas assistance from The Salvation Army and he remembers what it felt like to need help.

When asked why he chose to give to The Salvation Army, E-40 said, “When you’re dealing with donations, you want to make sure that dealing with reputable people. The Salvation Army is reputable.”

Here’s some news coverage from KTVU television about E-40’s visit and donation:

Captain Jonathan Harvey was overwhelmed by E-40’s gift. “We’ve been standing [kettles] faithfully for this season, and with a belief that God was going to provide. We knew it had to be big, and we didn’t know how. I’ve been struggling with the how, and we got the answer today. It’s tremendous,” said Captain Harvey.

We want to thank E-40 for his wonderful gift that will help kids and families in need in Vallejo.


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