Salvation Army newspaper moves to “digital-first” strategy
Since the media landscape has changed dramatically in recent years, the New Frontier is changing too. The paper has long been a go-to source for news and information in our Army world – and beyond – and will remain so with some subtle changes to format.
A Pew Research study in 2013 showed that more of us are getting our news online. Even so, newspaper circulation rates remain pretty steady: down only 0.2%.
After a painstaking study and survey of New Frontier readers, the paper has gone to a “digital-first” model. The plan is break news online and provide deeper analysis in a once-monthly, traditional 24-page newspaper.
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