Who ever heard of an Army that kills its enemies with kindness
That title is taken from advertising supplement we recently found in the files here at the office.
Earlier this month my 90 year-old colleague – and car-pooling buddy – retired from her position at The Salvation Army. When we cleaned out her desk we found a treasure trove of goodies.
Our favorite was a 1969 advertising supplement from the New York Times featuring artistic interpretations of Salvation Army ministries created by students at Art Center College of Design in Los Angeles. The work was conceived and supervised by the ad agency J. Walter Thompson in New York City and paid for by a number of generous corporations.
We’ll be posting selections from the ad supplement as a Friday feature over the next several weeks.
Today, let’s begin with my favorite image, created by Jean Guy Simard. His work symbolizes the Army’s work with homeless women at the Women’s Lodge in New York City.
The copy reads:
“There are women on the outside of life. Without money, with little hope. Existing where there is no one waiting, or no one who cares makes a woman hard. And lonely.
Women’s Lodge brings these women back inside living by bringing them together. They smile for the first time in a long time. They hear their own laughter. It’s nice to be alive.”
Stay tuned for next Friday’s featured artwork from our recently-unearthed, groovy 1969 ad supplement!