YouTube talents encourage donors to give to The Salvation Army
December 19, 2014 – | No Comment

This year’s Rock the Red Kettle Concert was incredible! We were blessed to have talented artists such as Shawn Mendes, Becky G, R5, Bea Miller, Exist Elsewhere, and Josh Levi grace the stage in support of our 124th Red Kettle Campaign. What we didn’t know that night was that watching from the audience was a pair of talented young women who not only heard our message about Doing The Most good and giving back this holiday season, but took it upon themselves to help us spread the word.

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Home » History, homelessness, New York Times Ad Supplement, Programs

Who ever heard of an Army that kills its enemies with kindness

Submitted by on May 23, 2014 – No Comment

That title is taken from advertising supplement we recently found in the files here at the office.

Earlier this month my 90 year-old colleague – and car-pooling buddy – retired from her position at The Salvation Army. When we cleaned out her desk we found a treasure trove of goodies.

Our favorite was a 1969 advertising supplement from the New York Times featuring artistic interpretations of Salvation Army ministries created by students at Art Center College of Design in Los Angeles. The work was conceived and supervised by the ad agency J. Walter Thompson in New York City and paid for by a number of generous corporations.

We’ll be posting selections from the ad supplement as a Friday feature over the next several weeks.

Today, let’s begin with my favorite image, created by Jean Guy Simard. His work symbolizes the Army’s work with homeless women at the Women’s Lodge in New York City.

NYTimes Ad Eggs

The copy reads:
“There are women on the outside of life. Without money, with little hope. Existing where there is no one waiting, or no one who cares makes a woman hard. And lonely.

Women’s Lodge brings these women back inside living by bringing them together. They smile for the first time in a long time. They hear their own laughter. It’s nice to be alive.”

Stay tuned for next Friday’s featured artwork from our recently-unearthed, groovy 1969 ad supplement!

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