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"To be where you are needed takes money. Lots of it." - Expect Change | Expect Change
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NYTimes Ad 1This piece is part of our ongoing series about the stunning 1969 New York Times advertising supplement we recently found in the files.

Created by Richard Strand, a student of Art Center College of Design in Pasadena in the 60s, the image above was used to present annual report figures. Hence, the famous Gilbert Stuart portrait of George Washington on the dollar bill, updated a bit with red Salvation Army insignia and epaulets!

The copy on this page says:
“To be where you are needed takes money. Lots of it. More people than ever will be turning to the Salvation Army for assistance and comfort. The Army doesn’t want to disappoint them. Give generously now. The Army helps now.”

Come back for more groovy artwork in future Friday features. And, click here if you’d like to see previous entries which feature the New York Times ad supplement conceived by J. Walter Thompson, created by students at Art Center College of Design, and paid for by generous donors.


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