Folks like me in The Salvation Army world woke up to a sweet surprise today. The Orange County Register newspaper in Southern California ran a column about a yearly brand survey that rates local organizations in 10 categories.

The 2014 Orange County Most Trustworthy Brands award is a co-production of advertising and communications firm DGWB, Cal State Fullerton and OC Metro magazine.

Those surveyed voted The Salvation Army of Orange County the top nonprofit brand in a category that featured heavyweights like Goodwill Industries and the YMCA.

The top brands in the survey also included In-N-Out Burger, Costco, Childrens’ Hospital Orange County, AAA Auto Club of Southern California, Apple, Knott’s Berry Farm, and Toyota. That’s an impressive list of organizations!

:: Click here to read the story in the Orange County Register.

Trusted brands focus on what DGWB principal Mike Weisman calls “return on relationships“ which he says is the value of company-consumer interactions rather than simply return on investment (ROI) or as he calls it, “how much can I sell.”

In the Orange County Register piece, Weisman said, “Return on relationship, you have to earn that. It’s earned, not given.You have to care about people. That’s very simple. But we forget. It’s a shame.”

We want to thank the folks in Orange County who selected us as their favorite nonprofit brand.

As always, we pray that we honor God in all we do and care for our neighbors as we would ourselves. That’s what we call Doing the Most Good!

Thank you and God bless you!

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