Cricket Wireless and The Salvation Army’s Likes for Tikes social media campaign will bring $40,906 worth of toys to children across the country. From Nov. 4-Dec. 4, Cricket donated $1 worth of toys to The Salvation Army for every ‘like’ on a local Cricket Wireless store’s Facebook page.

Anyone could donate by clicking “like” on a participating Cricket Wireless retail store’s Facebook page, and 40,906 people supported the campaign by doing just that.

“The Salvation Army will support over three million families through toys, warm meals and more this holiday season thanks to generous donors and partners like Cricket Wireless, ”said Lt. Col. Ron Busroe, community relations and development secretary for The Salvation Army. “We are so grateful for Cricket’s partnership and dedication to bringing smiles to people’s faces a Christmas and throughout the year.”

Cricket used the money raised in their market to purchase toys for children in need in their community. The “elves” delivered the toys to local Salvation Army distribution centers in a series of drop-off events.

“At Cricket, we’re passionate about giving back,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “Every child deserves to wake up with a smile and a gift under the tree.  We want to give as many kids as possible that experience.”

This is the second time Cricket joined with The Salvation Army to help kids in need. In July, the “Stuff the Pack,” back-to-school supply drive helped provide kids with the tools they needed to be successful this year.


About Cricket Wireless

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 318 million people;* easy and affordable plans prices that include monthly taxes and fees; and a great selection of phones customers love. Cricket, Something to Smile About. To check out the new Cricket or find a store near you, visit Learn more on the Cricket newsroom and blog. And connect with us on Facebook and Twitter.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. ©2016 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

*Based on overall coverage in U.S. Compatible device required. Coverage not available everywhere. 4G LTE coverage is not equivalent to overall network coverage

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to

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