Our friends at Smith’s Food & Drug invited their employees to ring in the season of giving on Friday, December 2 with The Big Ring —a day of storewide employee volunteerism in support of the 126th annual Salvation Army Red Kettle Campaign.
We love Smith’s Food & Drug already for their many years of support of our iconic Red Kettle Campaign but this takes our relationship to a whole new level! Allowing their employees a day of ringing is a sure sign of their commitment to caring for all of the people we serve in the communities where they have a store. That’s a big deal.
During The Big Ring, Smith’s employees volunteered as bell ringers in support The Salvation Army’s holiday fundraising campaign for the day. This is the third year of the partnership, and on this single day, Smiths provided over 1,000 hours of ringing next to the Kettle, saving The Salvation Army in staffing costs, as well as contributing the donations received in the Red Kettle that day — nearly $30,000! And with the generous support of customers, Smith’s division overall collected nearly $660,000 in Red Kettle donations between Thanksgiving and Christmas in 2016.
“The donations collected at this vital time of year, go to fund the many local programs and services we provide to those in need all year round,”said Captain Troy Trimmer of The Salvation Army. “We are extremely grateful to Smith’s for taking on The Big Ring throughout nearly all its store locations.”
“Our associates enjoy participating in the Big Ring because they want to help the Salvation Army assist others who otherwise may be forgotten in the rush of the holiday season,” said Marsha Gilford, Smith’s vice president public affairs.
Smith’s is a division of the Kroger Co. (NYSE:KR), one of the nation’s largest retail grocers. From its division office in Salt Lake City, Smith’s 17,000 associates serve customers in 140 stores throughout 7 western states. Visit: www.smithsfoodanddrug.com